Aspalathus linearis
Aspalathus linearis, known universally as Rooibos or Red Bush, is South Africa's most famous botanical export. Endemic to a small area of the Western Cape's Cederberg mountains, it grows nowhere else on earth. Rooibos is the only known natural source of Aspalathin — a potent antioxidant with documented anti-diabetic, cardioprotective, and anti-inflammatory properties. South Africa produces approximately 15,000 tonnes annually, exports to over 60 countries, and generates approximately R800 million in export revenue. In 2021 Rooibos achieved Geographical Indication status under the EU-South Africa Economic Partnership Agreement.
Mediterranean fynbos. Well-drained acidic sandy soils. Frost-tolerant. Cannot be grown outside the Cederberg region at commercial scale.
Cederberg, Citrusdal, Nieuwoudtville and surrounding areas of the Western Cape
15,000 tonnes produced annually. 5,000+ jobs in the Cederberg. Major markets — Germany, Netherlands, Japan, UK, USA.
The Khoisan people of the Cederberg were the first to harvest and brew Rooibos, a practice stretching back centuries before European settlement. They used stone tools to cut the leaves and fermented them in piles — the same basic processing method used commercially today. In 2019 a landmark benefit-sharing agreement was signed between the South African Rooibos Council and Khoisan communities, providing ongoing royalty payments — the first of its kind for a commercially traded plant in South Africa.